Getting Smarter Content on Smart Technologies

Qualcomm will offer previews of forthcoming Flo -enabled smartbook applications at the GSMA Mobile World Congress. The applications unite live TV viewing with real-time Web content, social networking capabilities and personalised digital media stored on the device that can be accessed at anytime.

Running on Snapdragon-enabled smartbook devices, the applications are designed to deliver powerful new consumer entertainment experiences. The technology combines live mobile TV programming with personalised, real-time streaming data and access to social networking sites like Twitter, along with additional content, such as video clips and e-magazines. The new smartbook applications illustrate Qualcomm’s vision for the future of broadcast mobile media and allow consumers to receive rich, relevant content while watching their favorite programs and simultaneously connecting with other people that share similar interests. For instance, sports fans watching a live match can receive real-time data streams about athletes and team stats while also engaging with fans around the world watching the same event. Among the applications that are being broadcast over Flo technology are: • Live Twitter Feed, allowing consumers to watch a live TV channel while monitoring a contextual Twitter feed • Local Buzz, a real-time aggregated Web feed personalised by location, which shows news, weather, traffic and other topics of local relevance • Live breaking news dynamically refreshed throughout the day • Sportscast, offering live sporting events while gaining access to player and team statistics and relevant sports video clips delivered over broadcast • Video-on-Demand Carousel, featuring an array of video clips delivered and stored on smartbook devices that can be selected and viewed anytime • Library, a catalogue of e-magazines cached and ready to view where and when the consumer wants Qualcomm CDMA Technologies senior VP of product management Luis Pineda says, “Snapdragon-based devices with their long battery life and advanced 3G connectivity are changing the way consumers access mobile content and entertainment. Combining the strengths of Flo mobile broadcast technology with our chip platform makes for a powerful and addictive connected entertainment experience for consumers and helps us to clearly differentiate and rise above competitive mobile entertainment solutions.” Another first-time demonstration will feature a Windows-based portable computer with the Zinio Reader application. The interactive digital magazine demonstration will showcase how FLO technology can be employed for the broadcast delivery of data-intensive multimedia files. Digital magazines are delivered over a dedicated Flo networkand stored on the mobile device for a convenient, optimized reading experience. As a dedicated mobile broadcast technology, FLO technology is ideally suited to offload data traffic from 3G networks or to deliver other types of data to large audiences, thereby freeing 3G networks to support more voice traffic and other revenue services.