Some trends are definitely driving the OTT segment. I am firm believer that OTT will change the television viewing.
Wednesday, August 21, 2013
Wednesday, March 27, 2013
Do Advertiser get correct TRP ?
The major challenge in India even after digitization is the correct TRP data. Cable TV and DTH operators in India does not have any mechanism to provide the correct viewership data. Neither of them will support the old conventional People Meter. The new technology does not have any return data path for any viewers profile info. So, what will be the benefit to the content provider and advertiser of such digitization ? It will be plain addressable for counting the boxes.
The new dimension of the Industry is needed to be explored, similar like Internet Content Provider. The complete analytic data of the viewer to provide more efficient and powerful content with accurate advertising. Then the real win win situation will arise.
The new dimension of the Industry is needed to be explored, similar like Internet Content Provider. The complete analytic data of the viewer to provide more efficient and powerful content with accurate advertising. Then the real win win situation will arise.
Sunday, October 28, 2012
Tuesday, October 9, 2012
Will Cable TV in India evolve or survive the digitization by compulsion?
Ironical in world’s largest democracy is implementing
Digitization by force but not by choice.... Why is Government not working on
inter-operative Boxes first? After all consumer is going to pay more first for
box and then for switching of boxes
I think first most important requirement is standardization
with proper addressable in open box or in TV is required. Otherwise once again
you are creating monopoly environment by hooking of customers in their box.
Saturday, August 25, 2012
Race of Digitisation...challenge to Broadcaster (Content)/ Advertisers and MSO/DTH/TELCO Service providers
In this race of digitisations...we all are ignoring the greatest revolution of TV....
There is no doubt that tablets are our future Personal TV.......
After all we have found our way to get the personal TV with
mobility and quality. Now the Android Apps and IPTV providers are on run to
flow the content on the new advent of the personal TV.
Advertisers are worried for getting those eyeballs stick on their
Ads. Though TV till now had captured the big chunk from large screens of movie theater in public viewing domain to family viewing domain..... The new era has dawned of personal
viewing domain form family and public viewing domains.
Tablets has no doubt overtaken the Silver Screen, Idiot Box and Personal Computers. With it’s.... Mobility, Multifunction, Personal & Interactive features.
The content viewing habits are changing totally.... a big challenge to Broadcaster (Content)/ Advertisers and MSO/DTH/TELCO Service providers.
Tablets has no doubt overtaken the Silver Screen, Idiot Box and Personal Computers. With it’s.... Mobility, Multifunction, Personal & Interactive features.
The content viewing habits are changing totally.... a big challenge to Broadcaster (Content)/ Advertisers and MSO/DTH/TELCO Service providers.
The evolution of TV
spares none....
From ~~~Terrestrial B/W ~~~ Color ~~~Analagoue
CA TV~~~Digital CATV~~~DTH~~~Multi-screen TV on Tablets & Google
Glasses>>>>> then what??
...... Viewing videos in thin air????
Monday, May 14, 2012
It is going to be game of bandwidth with gadgets coming......Google Glasses
With New intelligent devices upcoming like Google glass, bandwidth is going to play biggest role..... just thinking on backward integration the last mile will be like today`s back-hauls and then what about back hauls ?!!!
Google Glasses
Connectivity will be the game....and Service provider will bank on fat margins both from subscriber and gadget manufacturer
Google Glasses
The two biggest challenges are connectivity everywhere and thick bandwidth.
Connectivity will be the game....and Service provider will bank on fat margins both from subscriber and gadget manufacturer
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