The major challenge in India even after digitization is the correct TRP data. Cable TV and DTH operators in India does not have any mechanism to provide the correct viewership data. Neither of them will support the old conventional People Meter. The new technology does not have any return data path for any viewers profile info. So, what will be the benefit to the content provider and advertiser of such digitization ? It will be plain addressable for counting the boxes.
The new dimension of the Industry is needed to be explored, similar like Internet Content Provider. The complete analytic data of the viewer to provide more efficient and powerful content with accurate advertising. Then the real win win situation will arise.
The new dimension of the Industry is needed to be explored, similar like Internet Content Provider. The complete analytic data of the viewer to provide more efficient and powerful content with accurate advertising. Then the real win win situation will arise.
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